What insights would 30 days of data unlock on your farm?

Cow behavior working for you

 

Your herd’s movement, feeding, and rumination patterns tell a powerful story about performance, reproduction, and health. With Tru-Test Activity Monitoring, those stories become visible in real time through the Datamars Livestock platform. From the first day of setup, you’ll have continuous, automatic insight, no clipboards, no guesswork; just clear data that drives confident management decisions from anywhere.

Here’s what that first month of insight looks like in action.


Day 1 – Instant visibility to animal activity

Within hours of activation, live behavioral data begins flowing into your Datamars Livestock dashboard. See each animal’s movement, feeding, and rumination trends populate in real time — without lifting a finger. It’s the starting point for a data-driven management approach that saves time and reveals patterns invisible to manual observation.


Day 3 – Heat alerts

By day three, you’ll begin receiving automated heat detection notifications. The system identifies even subtle behavioral changes that signal heat — including silent heats that are easy to miss. With real-time alerts sent directly to your phone or computer, you can make timely breeding decisions and schedule AI with greater precision and success.


Day 7 – Clear health alerts, faster reactions

As the platform learns your herd’s normal activity rhythms, it automatically flags anomalies that could indicate early health concerns. Changes in movement or rumination prompt alerts so you can check on animals before minor issues become major setbacks. Early detection helps you protect performance and welfare while minimizing treatment costs.


Day 14 – Smarter breeding and health calls

By the two-week mark, patterns are clearer. With consistent, accurate heat detection and early-health insights, you can make confident, data-backed decisions about breeding and treatment timing. Each animal’s data also feeds into group trends, helping you manage performance at both the individual and herd level.


Day 21 – More focus where it counts

Automation now takes over the manual monitoring tasks that once consumed hours each day. With less time spent watching and recording, your team can focus on the work that truly drives progress — improving protocols, refining nutrition, and managing herd genetics.


Day 30 – A new level of confidence

After a month of activity monitoring, you’ll see a complete behavioral baseline for your herd. You’ll recognize patterns in feeding, resting, and rumination that correlate with production and reproduction outcomes. With connected data and one integrated dashboard, confident, timely decision-making becomes second nature.


See what connected data can unlock on your farm. Start your 30-day journey with Tru-Test Activity Monitoring and experience how insight begins on day one.

Start your 30 day journey